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    Business
  3. Study Set
    Brand Building
  4. Exam
    Exam 1: Understanding Branding and Brand Identity
  5. Question
    But Positioning Is Not What You Do to the Product
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But Positioning Is Not What You Do to the Product

Question 23

Question 23

Multiple Choice

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by


A) David aaker
B) Kevin Keller
C) Al Ries & Jack Trout
D) Philip Kotler

Correct Answer:

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