Question 1

The modern word Brand is derived from the word ______________

Accepted Answer

A) Trademarked products 
B) Goods 
C) Brandr 
D)  Burning

Question 2

It can be primary drivers of a brand personality

Accepted Answer

A) Product-related characteristics 
B) Brand - related characteristics 
C) Image -related characteristics 
D) Equity -related characteristics

Question 3

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

Accepted Answer

A) David aaker 
B) Kevin Keller 
C) Al Ries & Jack Trout 
D) Philip Kotler

Question 4

Pears -Glycerine - Tide - Whiteness , TATA trust are examples of

Accepted Answer

A) Core identity 
B) Brand Symbol 
C) Extended identity 
D) Brand equity

Exam 1: Understanding Branding and Brand Identity

The modern word Brand is derived from the word ______________