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  2. Topic
    Business
  3. Study Set
    Brand Building
  4. Exam
    Exam 2: Brand Leveraging and Repositioning: Strategies for Success
  5. Question
    ________Is a Long-Term Plan for the Development of a Successful
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________Is a Long-Term Plan for the Development of a Successful

Question 13

Question 13

Multiple Choice

________is a long-term plan for the development of a successful brand in order to achieve specific goals.


A) Brand building
B) Brand Equity
C) Brand strategy
D) Brand

Correct Answer:

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