Question 1

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

Accepted Answer

A)  Enhances Parent image
B)  Confuse customer
C)  Confuse Retailers
D)  Can dilute brand image A

Question 2

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

Accepted Answer

A)  Increase occasion for use
B)  Curb mosquito breeding
C)  Increase Dengue
D)  Increase malaria A

Question 3

Brand recall may be tested into two forms : Aided recall

Accepted Answer

A)  Unaided recall
B)  Brand recall
C)  Brand recognition
D)  Unaware brand A

Question 4

________is a measure of the attachment that a customer has to a brand.

Accepted Answer

A)  Brand Association
B)  Brand Loyalty
C)  Brand equity
D)  Brand Promise

Question 5

Select the odd one out.

Accepted Answer

A)  Cadbury
B)  Surf
C)  Salt
D)  Nike

Question 6

Under powergrid choose the eroding brand

Accepted Answer

A)  Nike
B)  Nimbooz
C)  Nutella
D)  Nokia

Question 7

Brand ___________ is when a company changes a brand's status in the marketplace

Accepted Answer

A)  Repositioning 
B)  Identity
C)  Strategy
D)  Leverage

Question 8

______ is an arrangement that associates a single product or service with more than one brand name.

Accepted Answer

A)  Brand building
B)  Brand leveraging
C)  Co-branding
D)  Brand strategies

Question 9

The brand manager role first developed by __________ in the mid -1930's.

Accepted Answer

A)  Johnson and Johnson
B)  HUL
C)  Procter & Gamble
D)  Nestle

Question 10

A brand association is anything "linked" in memory to a brand for example :

Accepted Answer

A)  TATA
B)  Ronald Macdonald
C)  Breeze
D)  Starbucks

Question 11

Raymonds wish to enter women's formal apparel. This leveraging strategy would be called____.

Accepted Answer

A)  Brand extension strategy
B)  Line extension strategy
C)  Co-branding
D)  Moving the brand up.

Question 12

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

Accepted Answer

A)  Proctor and Gamble
B)  Johnson and Johnson
C)  Hindustan Unilever
D)  Nestle

Question 13

________is a long-term plan for the development of a successful brand in order to achieve specific goals.

Accepted Answer

A)  Brand building
B)  Brand Equity
C)  Brand strategy
D)  Brand

Question 14

Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ?

Accepted Answer

A)  Dove
B)  Pears
C)  Dettol
D)  Lifebuoy

Question 15

_____________ is used when an organization uses one name for all its products:

Accepted Answer

A)  Multi Strategy
B)   Multi branding strategy
C)  Multi product branding strategy
D)   Mix branding

Question 16

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

Accepted Answer

A)  Customer
B)  Competitor
C)  Self-
D)  Advertising

Question 17

Multi product branding strategy is also known as:

Accepted Answer

A)  Blanket or family branding strategy
B)  Co- branding
C)  Brand licensing
D)  Generic branding

Question 18

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

Accepted Answer

A)  Increase of users
B)  Increase of competitors
C)  Increase of product
D)  Increase of brand

Question 19

At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis

Accepted Answer