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    Business
  3. Study Set
    Brand Building
  4. Exam
    Exam 3: Branding and Positioning Strategies
  5. Question
    A Product That Is Named Only by Its Generic Class
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A Product That Is Named Only by Its Generic Class

Question 3

Question 3

Multiple Choice

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as


A) Range brand
B) Individual brand
C) Family brand
D) Generic brand

Correct Answer:

verifed

Verified

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