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  2. Topic
    Business
  3. Study Set
    Brand Management
  4. Exam
    Exam 4: Brand Identity and Positioning
  5. Question
    ________Refers to a Brands Objective (Functional) Attributes in Relation to Other
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________Refers to a Brands Objective (Functional) Attributes in Relation to Other

Question 17

Question 17

Multiple Choice

________refers to a brands objective (functional) attributes in relation to other brands.


A) Brand position
B) Product position
C) Brand relationship
D) Brand position and Product position

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