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  2. Topic
    Business
  3. Study Set
    Brand Management
  4. Exam
    Exam 4: Brand Identity and Positioning
  5. Question
    ________Includes Two Aspects of a Brand - Its Associations and Its
Solved

________Includes Two Aspects of a Brand - Its Associations and Its

Question 18

Question 18

Multiple Choice

________includes two aspects of a brand - its associations and its personality.


A) Brand attitude
B) Brand positioning
C) Brand relationship
D) Brand image

Correct Answer:

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