Question 1

Which is not included in the marketing logistics process?

Accepted Answer

A) Implementing the plan for the flow of goods and services. 
B) Planning the flow of logistics information to meet customer requirements at a profit. 
C) Planning the physical flow of goods and services. 
D) Gathering customers' ideas for new products.

Question 2

The SRM processes deals with which of the following areas?

Accepted Answer

A) It includes all aspects of interaction that a company has with its consumers, whether it is related to sales or services 
B) It includes the evaluation and selection of suppliers, conciliation of supply terms, and correspondence regarding new products and orders with suppliers 
C) Its primary objective is to visualize activity and event spawn during workflow and offer a panoramic view of upstream and downstream activities. 
D) The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.

Question 3

The bullwhip effect:

Accepted Answer

A) Is an ineffective way to motivate warehouse employees. 
B) Applies to rodeos and has nothing to do with supply chain management. 
C) Refers to the "swaying" motion associated with triple trailers. 
D) Is the variability in demand orders among supply chain members.

Exam 1: Core Concepts

Which is not included in the marketing logistics process?

The SRM processes deals with which of the following areas?

The bullwhip effect: