Multiple Choice
_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
A) body copy.
B) display copy.
C) caption.
D) headline.
Correct Answer:
Verified
Correct Answer:
Verified
Q8: _ is two or more oversize pages
Q9: Positioning Advertising Copy Testing (PACT) principles of
Q10: _ is a regular program sponsored by
Q11: _ is a clever phrase that serves
Q12: _ is a container and conveyor of
Q14: Generic advertising, also known as _demand advertising.<br>A)secondary<br>B)primary<br>C)tertiary<br>D)exclusive
Q15: _are distinctive graphic designs used to communicate
Q16: The blank space between margins of facing
Q17: _ is a reduction from regular rates
Q18: What is AIDA?<br>A)advertisement, interest, demand, acquire.<br>B)action, interest,