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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
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    What Is AIDA
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What Is AIDA

Question 18

Question 18

Multiple Choice

What is AIDA?


A) advertisement, interest, demand, acquire.
B) action, interest, desire, attention.
C) attraction, interest, desire, attention.
D) attention, interest, desire, action.

Correct Answer:

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