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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
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    _______ Is the Esteem That a Company or Brand Has
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_______ Is the Esteem That a Company or Brand Has

Question 24

Question 24

Multiple Choice

_______ is the esteem that a company or brand has in the eyes of its stakeholders.


A) respect.
B) reputation.
C) award.
D) brand.

Correct Answer:

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