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    Exam 2: Advertising: Terminology, Concepts, and Branding Terminology
  5. Question
    ___________Is the Degree of Attachment That Customers Have to a Brand
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___________Is the Degree of Attachment That Customers Have to a Brand

Question 28

Question 28

Multiple Choice

___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.


A) brand community.
B) brand loyalty.
C) brand image.
D) brand identity.

Correct Answer:

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