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  3. Study Set
    Graphics and Animation in Advertising
  4. Exam
    Exam 1: Advertising Terminology and Strategies
  5. Question
    The Highest Possible Rate for Advertising Time or Space
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The Highest Possible Rate for Advertising Time or Space

Question 11

Question 11

Multiple Choice

The highest possible rate for advertising time or space.


A) gross rate
B) consumer rate
C) ad rate
D) cost

Correct Answer:

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