Question 1

One reason for using radio as an advertising medium is

Accepted Answer

A)   its high cost
B)   its long lead time required for the placement of an ad
C)   its inability to use humour
D)   it is segmented D

Question 2

'Art' in advertisement implies,

Accepted Answer

A)   the whole visual presentation
B)   the traditional or modern art forms used in an advertisement
C)   graphics and animations used in an advertisement
D)   the ambience created to present an idea through an advertisement A

Question 3

Which of the following is not an example of persuasive advertising:

Accepted Answer

A)   persuading customers to receive a sales call
B)   encouraging the customer to purchase now
C)   building brand preference
D)   explaining how the product works D

Question 4

INS means;

Accepted Answer

A)   international newspaper society
B)   indian national services
C)   indian newspaper society
D)   indian newspaper services

Question 5

Which of the following statements about magazines as an advertising medium is true?

Accepted Answer

A)   magazines have distinct profiles for well-defined target audiences
B)   some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
C)   magazine ads can convey complex information
D)   all of these

Question 6

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

Accepted Answer

A)   campaign
B)   trial
C)   marketing
D)   commercial

Question 7

AdSense is,

Accepted Answer

A)   an advertising agency
B)   set of regulations and standards in advertising
C)   google's advertising programme to display ads in web pages
D)   awareness programme introduced to give advices about the advertising tendencies to the consumers

Question 8

Sampling is an appropriate strategy for which type of products?

Accepted Answer

A)   products which are classified as shopping goods
B)   products in the decline stage of their product life cycle
C)   commodity products like salt, sugar, and baking soda
D)   products which are in the introductory stage of the product life cycle

Question 9

Advertising that is set in small type and arranged according to categories or interests

Accepted Answer

A)   display ads
B)   classified ads
C)   testimonial ads
D)   banner ads

Question 10

AAAI represents;

Accepted Answer

A)   american agency for advertisers information
B)   advertising agencies association of india
C)   association of advertising agencies in india
D)   indian association of advertising agencies

Question 11

The highest possible rate for advertising time or space.

Accepted Answer

A)   gross rate
B)   consumer rate
C)   ad rate
D)   cost

Question 12

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________

Accepted Answer

A)   consumer advertising
B)   consumption advertising
C)   retail advertising
D)   trade advertising

Question 13

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

Accepted Answer

A)   trade show
B)   news release
C)   infomercial
D)   double-page spread

Question 14

The process of reserving time or time periods with a station or network; checking on available advertising time.

Accepted Answer

A)   free time
B)   cross time
C)   clear time
D)   reserved time

Exam 1: Advertising Terminology and Strategies