Question 1

JPEG means -------------------------

Accepted Answer

A)  joint prorgamme electronic gathering
B)  joint photographic expert group
C)  joint project on electronic graphic
D)  joint programme on e- technology B

Question 2

Which among the following is an exclusive educational channel in Kerala?

Accepted Answer

A)  ekalavya
B)  gyandarshan
C)  ciet
D)  victers D

Question 3

Which among the following is a mismatch?

Accepted Answer

A)  andre bazin - what is cinema
B)  s. m. eisenstein - film form
C)  adoorgopalakrishnan - sculpting time
D)  gerald mast - a short history of movies C

Question 4

Who among the following film makers first introduced illusory tricks in Cinema?

Accepted Answer

A)  georges milies
B)  charles pathe
C)  leon gaumont
D)  w. k. l. dickson

Question 5

'Kalikalam'- broadcast by All India Radio is a-----------------

Accepted Answer

A)  drama
B)  radio cartoon
C)  documentary
D)  feature

Question 6

Arpanet is a ----------------

Accepted Answer

A)  network by european commission
B)  network for world wide web
C)  local area network for education
D)  first packet switched network

Question 7

Who created the classic character Charles Foster Kane?

Accepted Answer

A)  john ford
B)  frank capra
C)  fritz lang
D)  orson welles

Question 8

A long (more than two minutes) commercial providing extensive product/service description and sales information.

Accepted Answer

A)  infomercial
B)  promotion
C)  piggyback
D)  heavy-up

Question 9

------------ theory tells that the media is owned and controlled and directed by the state.

Accepted Answer

A)  soviet totalitarian theory
B)  development communication theory
C)  social responsibility theory
D)  libertarian model

Question 10

An element of copy above the body that trumpets the important content to come.

Accepted Answer

A)  slogan
B)  headline
C)  lead
D)  logo

Question 11

What should be done for Search Engine Optimisation?

Accepted Answer

A)  frequency and priority of site in search
B)  hosting content in search engine
C)  developing a search engine
D)  none of the above

Question 12

A message can be deemed effective when it is

Accepted Answer

A)  communicated face to face
B)  repeated back as proof of understanding
C)  delivered with confidence
D)  understood by others and produces the intended results.

Question 13

The percentage of home using a particular TV channel or programme at a given time is known as ----------------

Accepted Answer

A)  programme share
B)  programme rating
C)  programme coverage
D)  frequency

Question 14

Using Illustrator or CoralDraw you can create mainly what type of graphics?

Accepted Answer

A)  vector
B)  raster
C)  text based
D)  none of the above

Question 15

The expression News Group denotes -----------------

Accepted Answer

A)  group of journalists working for a tasks
B)  a website centered around a specific topic
C)  association of reporters
D)  a specialists journalists group

Question 16

Videoblog means…………….

Accepted Answer

A)  video communication
B)  web television
C)  video documentary
D)  video magazine

Question 17

An expert source willing to comment on a timely issue in an organization is known as ______

Accepted Answer

A)  pr person
B)  spokesperson
C)  company secretary
D)  none of these

Question 18

Blogosphere means ----------------

Accepted Answer

A)  connected community of blogs
B)  collection of blogs by an author
C)  association of bloggers
D)  none of the above

Question 19

What is the name of the popular software used fro creating 2D animation for use in web pages?

Accepted Answer

A)  flash
B)  premier
C)  page maker
D)  photoshop

Question 20

Development communication theory was originated in --------------

Accepted Answer

A)  post colonial countries
B)  america
C)  soviet union
D)  europe

Exam 4: Media and Communication Questions: Video and Audio Production and Broadcasting: Part B