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Marketers Use Various Mythical Creatures and Personalities, Such as the Pillsbury

Question 15

Multiple Choice

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:


A) Spokespersons
B) Marketing figures
C) Role icons
D) Product determinants

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