Question 1

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

Accepted Answer

A)  Complex Buying Behavior
B)  Variety Seeking Buying Behavior
C)  Dissonance Reducing Buying Behavior
D)  Habitual Buying Behavior C

Question 2

Types of consumer buying behavior are

Accepted Answer

A)  Two Types
B)  Three Types
C)  Four Types
D)  Five Types C

Question 3

Four important subcultures mentioned by the author include all except _____.

Accepted Answer

A)  Hispanics
B)  African Americans
C)  Mature consumers
D)  Opinions leaders D

Question 4

A culture in which the norms are embedded deeply in its members is called

Accepted Answer

A)  A high-context culture
B)  A repressive culture
C)  A low-context culture
D)  None of the above

Question 5

The groups we see occasionally, with whom we have a shared interest, are called:

Accepted Answer

A)  Primary groups
B)  Secondary groups
C)  Familiarity groups
D)  Tertiary groups

Question 6

The view that lower-class people imitate upper-class people is called:

Accepted Answer

A)  Trickle-down theory
B)  Imitation theory
C)  Class differential theory
D)  None

Question 7

How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer's behavior.

Accepted Answer

A)  belief
B)  subculture
C)  postpurchase feeling
D)  stimulus-response

Question 8

The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:

Accepted Answer

A)  Religion
B)  Culture
C)  Social Framework
D)  Ethics

Question 9

Insistent demands for products is called:

Accepted Answer

A)  Pester power
B)  Irritation power
C)  Child pressure
D)  Peer pressure

Question 10

Cultural factors must include

Accepted Answer

A)  Beliefs And Attitudes
B)  Social Class
C)  Occupation
D)  Roles And Status

Question 11

The person with the most power is called:

Accepted Answer

A)  The most powerful person
B)  The least dependent person
C)  The most independent person
D)  Interdependent

Question 12

Which of the following is NOT a stage in acculturation?

Accepted Answer

A)  Honeymoon
B)  Rejection
C)  Quittance
D)  Confidence

Question 13

What is the first stage in the purchase decision process?

Accepted Answer

A)  Situation Analysis
B)  Information Search
C)  Price Comparison
D)  Need Or Problem Recognition

Question 14

What is a consumer's awareness set?

Accepted Answer

A)  The Products That A Consumer Has Heard Of That May Solve Their Problem
B)  The Adverts That A Consumer Likes
C)  Everything A Consumer Knows About A Product
D)  The Products That A Consumer Is Seriously Considering Buying

Question 15

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:

Accepted Answer

A)  Spokespersons
B)  Marketing figures
C)  Role icons
D)  Product determinants

Question 16

14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?

Accepted Answer

A)  Aspirant Group
B)  Inclusive Group
C)  Disassociative Group
D)  Non-Membership Group

Question 17

Those who seek out new intellectual experiences are called:

Accepted Answer

A)  Cognitive innovators
B)  Sensory innovators
C)  Attitudinal innovators
D)  Intelligent

Question 18

What is the final stage in the purchase decision process?

Accepted Answer

A)  Purchase
B)  Post-Purchase Evaluation
C)  Word Of Mouth
D)  Pre-Purchase Evaluation

Question 19

A custom with a strong moral component is called:

Accepted Answer

A)  Taboo
B)  A more
C)  An imperative
D)  Ethic

Question 20

What does the term 'evoked set' mean?

Accepted Answer

A)  Products That Have Caused Complaints
B)  A Customer's Close Friends
C)  A Consumer's Shortlist Of Possible Purchases
D)  Products That Stand Out

Exam 5: Consumer Behavior and Cultural Factors