Multiple Choice
The value-expressive influence of reference groups is:
A) When a consumer uses the reference group to actively get information from opinion leaders or expert groups.
B) When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues.
C) When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra
Correct Answer:
Verified
Correct Answer:
Verified
Q8: According to the EC consumer behavior model,
Q9: The core of the "new marketing model"
Q10: According to brand personality traits, 'sophistication' is
Q11: When companies try and create WOM around
Q12: Cultural capital is:<br>A)The financial resources available to
Q14: Well-known brand 'Apple' is related to brand
Q15: Parental yielding is when:<br>A)A parent makes all
Q16: Pricing, technical support, and logistics support are
Q17: The psychological factors influencing consumer behavior are;<br>A)Motivation,
Q18: The major environmental variables influencing EC purchasing