Question 1

Leader writer is one who writes the

Accepted Answer

A)  lead story
B)  middle article
C)  editorial
D)  feature story C

Question 2

If a news source is directly involved or related to the news subject, it is called

Accepted Answer

A)  primary source
B)  secondary source
C)  tertiary source
D)  none of these B

Question 3

A periodical publication by an organisation for its own employees is called

Accepted Answer

A)  house journal
B)  annual report
C)  newsletter
D)  none of these A

Question 4

___________ is a circulation auditing organisation in India

Accepted Answer

A)  press trust of india
B)  registrar of newspaper for india
C)  audit bureau of circulation
D)  press council of india

Question 5

Full form of AFP is

Accepted Answer

A)  agence france-presse
B)  associated france press
C)  agency of french press
D)  association of french press

Question 6

If reporter is collecting the information from an eyewitness of a news event, such kind of source is called

Accepted Answer

A)  primary source
B)  secondary source
C)  tertiary source
D)  none of these

Question 7

____________ is the parties who are lying outside the organization

Accepted Answer

A)  external public
B)  internal public
C)  in-house public
D)  none of these

Question 8

If a journalist is reporting a news in depth, by giving full background of the news subject to create a better understanding, such kind of reporting is called

Accepted Answer

A)  investigative reporting
B)  beat reporting
C)  on the spot reporting
D)  interpretative reporting

Question 9

An agreement between PR official and media outlets to not publish a news until a predetermined time is called

Accepted Answer

A)  pitch
B)  embargo
C)  traction
D)  none of these

Question 10

A guideline for newspaper editors which explains the conventional usage of terms, phrases, names etc.

Accepted Answer

A)  dummy
B)  follow-up
C)  style book
D)  proof

Question 11

Workers in the organization is considered as

Accepted Answer

A)  external public
B)  internal public
C)  outside public
D)  none of these

Question 12

Which of the following is a news agency is head quartered in USA?

Accepted Answer

A)  ani
B)  ap
C)  reuters
D)  ians

Question 13

A single deck headline is called

Accepted Answer

A)  kicker
B)  lead
C)  cross line
D)  cut-line

Question 14

A large headline that stretches across the front page of a newspaper

Accepted Answer

A)  banner
B)  kicker
C)  lead
D)  cut-line

Question 15

Text appear below the photograph which explains the photograph

Accepted Answer

A)  cross line
B)  lead
C)  cut-line
D)  byline

Question 16

Which among the following is a newspaper pagination software?

Accepted Answer

A)  inkscape
B)  adobe photoshop
C)  adobe illustrator
D)  adobe indesign

Question 17

Reporting an immediate or unexpected news event is called

Accepted Answer

A)  beat reporting
B)  sting operation
C)  investigative reporting
D)  on the spot reporting

Question 18

Who among the following is a photo journalist?

Accepted Answer

A)  v.k. madhavankutty
B)  vimcy
C)  k. r. chummar
D)  victor george

Question 19

Managing the communication between an organization and public is called

Accepted Answer

A)  advertisement
B)  business communication
C)  interpersonal communication
D)  public relations

Question 20

PTI established on

Accepted Answer

A)  1950
B)  1949
C)  1948
D)  1947

Exam 2: Journalism and Public Relations Terminology