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  2. Topic
    Business
  3. Study Set
    Applied Theory of Markets
  4. Exam
    Exam 1: Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies
  5. Question
    Choose the Term Used to Indicate " a Group of Product
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Choose the Term Used to Indicate " a Group of Product

Question 10

Question 10

Multiple Choice

Choose the term used to indicate " a group of product items or brands that are closely related in terms of their functions and benefits they provide"?


A) product item
B) product line
C) product mix
D) none of these.

Correct Answer:

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