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    Business
  3. Study Set
    Applied Theory of Markets
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    Exam 1: Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies
  5. Question
    What Affects and Shapes Customer Perceptions About the Company's Product
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What Affects and Shapes Customer Perceptions About the Company's Product

Question 12

Question 12

Multiple Choice

What Affects and shapes customer perceptions about the company's product?


A) price
B) packaging
C) branding
D) both a and b.

Correct Answer:

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