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  2. Topic
    Business
  3. Study Set
    Applied Theory of Markets
  4. Exam
    Exam 1: Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies
  5. Question
    What Is the Term Used to Indicate "The Number of Product
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What Is the Term Used to Indicate "The Number of Product

Question 22

Question 22

Multiple Choice

What is the term used to indicate "the number of product lines that a company offers"?


A) depth of product line
B) width of product mix
C) product items
D) product mix

Correct Answer:

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