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  2. Topic
    Business
  3. Study Set
    Applied Theory of Markets
  4. Exam
    Exam 1: Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies
  5. Question
    What Happens When a Firm Introduces New Product to a Market
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What Happens When a Firm Introduces New Product to a Market

Question 17

Question 17

Multiple Choice

What happens when a firm introduces new product to a market in which it is established?


A) market development
B) diversification
C) market segmentation
D) both a& b

Correct Answer:

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