Multiple Choice
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
A) total market approach
B) concentration approach
C) multi- segment approach
D) none of these
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Home parties ,mail order, tele marketing etc…
Q3: Name Market where goods are transacted on
Q4: The process of introducing higher quality products
Q5: The group of elements price ,product ,promotion
Q6: Super markets , hire purchase shops ,
Q8: Economic forces of marketing environment include:<br>A)economic condition<br>B)buying
Q9: What is the reason of Popularity of
Q10: Name the channel of distribution which consists
Q11: Rural consumers are:<br>A)price sensitive<br>B)less price sensitive<br>C)quality conscious<br>D)none
Q12: Which concept is based on the principle