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  2. Topic
    Business
  3. Study Set
    Applied Theory of Markets
  4. Exam
    Exam 7: Marketing and E-Commerce
  5. Question
    Which Concept Is Based on the Principle That Marketing Is
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Which Concept Is Based on the Principle That Marketing Is

Question 12

Question 12

Multiple Choice

Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?


A) production
B) holistic
C) modern
D) selling

Correct Answer:

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