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    Principles and Practice of Direct Marketing
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    Exam 1: Basics and Strategies of Direct Marketing
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    The Following Are the Decision Variables in Direct Marketing: Offer
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The Following Are the Decision Variables in Direct Marketing: Offer

Question 11

Question 11

Multiple Choice

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.


A) measurable
B) one-to one communication
C) customer service
D) promotion

Correct Answer:

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