Question 1

Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

Accepted Answer

A)  direct response
B)  maintaining database
C)  public relations
D)  advertising A

Question 2

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Accepted Answer

A)  disadvantage
B)  advantage
C)  strategies
D)  mass marketing A

Question 3

Three strategies of Relationship marketing are get found, get followed and ____.

Accepted Answer

A)  get paid
B)  get loyalty
C)  get potential consumers
D)  get rewads A

Question 4

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

Accepted Answer

A)  without intervening
B)  with mass media
C)  with advertising media
D)  with pr media

Question 5

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

Accepted Answer

A)  process
B)  physical evidence
C)  packaging
D)  product

Question 6

_____ is the process of selling related, an added item to a customer.

Accepted Answer

A)  cross selling
B)  up selling
C)  relationship marketing
D)  database marketing

Question 7

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

Accepted Answer

A)  measurable
B)  mass marketing
C)  mass media
D)  informercials

Question 8

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

Accepted Answer

A)  short term
B)  ocassionally
C)  long term relationship
D)  generally

Question 9

E-marketing and online marketing is an example of _____ type of marketing.

Accepted Answer

A)  traditional media
B)  non-traditional media
C)  promotion
D)  direct marketing

Question 10

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

Accepted Answer

A)  stand-alone
B)  customer relationship management
C)  databse management
D)  market research

Question 11

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Accepted Answer

A)  measurable
B)  one-to one communication
C)  customer service
D)  promotion

Question 12

Sending a birthday card to consumer is an example of ______.

Accepted Answer

A)  advertising
B)  direct marketing
C)  public relations
D)  mass marketing

Question 13

Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

Accepted Answer

A)  perceptual
B)  one-to-one
C)  peripheral
D)  stand-alone

Question 14

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

Accepted Answer

A)  process
B)  place
C)  people
D)  physical evidences

Question 15

It refers referring to the channel by which a product or services is sold. _____

Accepted Answer

A)  packaging
B)  place
C)  product
D)  process

Question 16

Which of the following aspects are of one to one marketing?

Accepted Answer

A)  customer profile
B)  mass production
C)  mass distrubution
D)  one way communication

Question 17

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

Accepted Answer

A)  advertising
B)  direct marketing
C)  public relations
D)  ambush marketing

Question 18

This refers to the systems used to assist the organisation in delivering the service. ____.

Accepted Answer

A)  place
B)  process
C)  people
D)  promotion

Question 19

Which of the following aspects are of Mass marketing?

Accepted Answer

A)  two way communication
B)  customer profile
C)  standard products
D)  customised market offerings

Question 20

The _______framework was extensively used to support the direct marketing concept of the 1950s.

Accepted Answer

A)  mass marketing
B)  marketing mix
C)  relation marketing
D)  segmentation

Exam 1: Basics and Strategies of Direct Marketing

Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Three strategies of Relationship marketing are get found, get followed and ____.

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

_____ is the process of selling related, an added item to a customer.

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

E-marketing and online marketing is an example of _____ type of marketing.

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Sending a birthday card to consumer is an example of ______.

Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

It refers referring to the channel by which a product or services is sold. _____

Which of the following aspects are of one to one marketing?

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

This refers to the systems used to assist the organisation in delivering the service. ____.

Which of the following aspects are of Mass marketing?

The _______framework was extensively used to support the direct marketing concept of the 1950s.

Exam 1: Basics and Strategies of Direct Marketing

Communications sent to invite cus­tomers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.

One of the _______of direct marketing is effective only when all information about the individual customer is available.

Three strategies of Relationship marketing are get found, get followed and ____.

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.

A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.

_____ is the process of selling related, an added item to a customer.

Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects

Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.

E-marketing and online marketing is an example of _____ type of marketing.

________ is a comprehensive approach for creating maintaining and expanding customer relationship.

The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.

Sending a birthday card to consumer is an example of ______.

Three approaches in Direct marketing are- Stand-alone, Integrated and ___.

________is the element of the service mix which allows the consumer again to make judgments on the organisation.

It refers referring to the channel by which a product or services is sold. _____

Which of the following aspects are of one to one marketing?

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.

This refers to the systems used to assist the organisation in delivering the service. ____.

Which of the following aspects are of Mass marketing?

The _______framework was extensively used to support the direct marketing concept of the 1950s.

Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.