Question 1

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Accepted Answer

A) Gender segmentation. 
B) Benefit segmentation 
C) Occasion segmentation. 
D) Age and life cycle segmentation

Question 2

The starting point for discussing segmentation is _____.

Accepted Answer

A) Segregation. 
B) Positioning. 
C) Both. 
D) None

Exam 1: Marketing and Segmentation

The starting point for discussing segmentation is _____.