Question 1

Searching and identifying potential buyers for a product is ___

Accepted Answer

A) Selling 
B) Prospecting 
C) Compelling 
D) Canvasing

Question 2

Which among the following is not an essential of advertising appeal?

Accepted Answer

A) It must be conceptually sound 
B) It must be interesting 
C) It must be economical 
D) It must be complete

Question 3

An Ad copy that uses the endorsement of a satisfied customer?

Accepted Answer

A) comparative copy 
B) reminder copy 
C) expository copy 
D) testimonial Ad copy

Question 4

Aishwarya Rai Bachan endorsing L?Oreal is an example of?

Accepted Answer

A) Rational appeal 
B) Beauty appeal 
C) Sex appeal 
D) Emotional appeal

Exam 5: Advertising: Concepts, Strategies, and Impact

Searching and identifying potential buyers for a product is ___