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When ATMs First Came Out, They Provided a Significant Competitive

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When ATMs first came out, they provided a significant competitive advantage because they helped banks to differentiate themselves from others. Today, almost all banks provide access to these, so it is considered to be a standard service. How could you reengineer a bank's ATM system in order to gain competitive advantage today?

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An ATM is one example of an automated in...

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