Multiple Choice
What is the full form for TRP?
A) TAM Rating Programme
B) Television Rating Point
C) Television Research Point
D) Target Rating Point
Correct Answer:
Verified
Correct Answer:
Verified
Q1: In National Readership Survey, what is the
Q2: Media Research is related to<br>A)Primary-data collection<br>B)Secondary-data collection<br>C)Copy-testing
Q3: What is an observation Schedule?<br>A)A set of
Q4: A research hypothesis can take either<br>A)Declarative form<br>B)Null
Q5: The most important advantage of sampling method
Q7: Market research is done to target:<br>A)Customers<br>B)Producers<br>C)Advertisements<br>D)None of
Q8: Planning a survey involves 2 concurrent activities:
Q9: Research problem is selected from the stand
Q10: Research is which type of activity<br>A)Social<br>B)Political<br>C)Academic<br>D)Disciplined
Q11: Which country after India has the highest