Question 1

In National Readership Survey, what is the minimum age to participate in a survey

Accepted Answer

A)  10 Years
B)  11 Years
C)  12 Years
D)  13 Years C

Question 2

Media Research is related to

Accepted Answer

A)  Primary-data collection
B)  Secondary-data collection
C)  Copy-testing technique
D)  Raw data and facts C

Question 3

What is an observation Schedule?

Accepted Answer

A)  A set of explicit rule sfor assigning behavior to categories
B)  A timetable of days on which you plan to carry out your observation
C)  A lost of questions to ask your interviewees
D)  A way of testing for measurement validity A

Question 4

A research hypothesis can take either

Accepted Answer

A)  Declarative form
B)  Null form
C)  Question form
D)  All of the above

Question 5

The most important advantage of sampling method of data collection is-

Accepted Answer

A)  Increase accuracy
B)  The only method of data collection
C)  Saves time
D)  Easy to handle the data

Question 6

What is the full form for TRP?

Accepted Answer

A)  TAM Rating Programme
B)  Television Rating Point
C)  Television Research Point
D)  Target Rating Point

Question 7

Market research is done to target:

Accepted Answer

A)  Customers
B)  Producers
C)  Advertisements
D)  None of these

Question 8

Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?

Accepted Answer

A)  Selection of the sample
B)  Selection of the survey mode
C)  Coding of variables
D)  Selection of the survey design

Question 9

Research problem is selected from the stand point of?

Accepted Answer

A)  Researcher's interest
B)  Financial support
C)  Social relevance
D)  Availbility of relevant literature

Question 10

Research is which type of activity

Accepted Answer

A)  Social
B)  Political
C)  Academic
D)  Disciplined

Question 11

Which country after India has the highest sample size in readership Survey

Accepted Answer

A)  France
B)  Brazil
C)  Germany
D)  Finland

Question 12

Which of the following best suits for 'Action Research?

Accepted Answer

A)  It is an applied research
B)  It is an quantitative research
C)  It is a survey research
D)  It is a population research

Question 13

What is the full form for IRS?

Accepted Answer

A)  Internal Revenue Service
B)  Indian Readership Survey
C)  International Readership Survey
D)  Individualised Research Study

Question 14

Which of the following is the first step in starting the research process?

Accepted Answer

A)  Searching sources of information to locate problem.
B)  Survey of related literature
C)  Identification of problem
D)  Searching for solutions to the problem

Question 15

Which is the most common method to conduct a web survey?

Accepted Answer

A)  Email Survey
B)  SMS Survey
C)  Social Media Integration
D)  All of the above

Question 16

The objective of research should be:

Accepted Answer

A)  Providing new information
B)  Pushing back ignorance and baseless nations
C)  Both A&B
D)  None of these

Question 17

Which amongst the following is an advantage of Web Survey?

Accepted Answer

A)  Faster medium to Reach Target Audience
B)  Data Reliability
C)  Population Selection
D)  Easy Cooperation

Question 18

Research refers to the search for-:

Accepted Answer

A)  Information
B)  Knowledge
C)  Analysis
D)  Applications

Question 19

Preliminary data collection is a part of-

Accepted Answer

A)  Descriptive Research
B)  Exploratory Research
C)  Applied Research
D)  Explanatory Research

Question 20

Census method of research is which type of method?

Accepted Answer

A)  Qualitative
B)  Quantitative
C)  Biased
D)  All of the above

Exam 1: Research Methods and Techniques