A Sprint Telecom Executive Believes Customers in a Market Segment

Multiple Choice

A Sprint Telecom executive believes customers in a market segment are in their late 20s. He chooses and studies a sample of cell phone users with a mean age of 28 years when in fact, the population mean is 38 years. The probability of a Type II error increases as you:

A) set the probability of the wrong population parameter higher
B) set the probability of the wrong population parameter lower
C) set the probability of a Type I error higher
D) set the probability of a Type I error lower