The Kano Model Is Used to Understand the Customers' Needs

Multiple Choice

The Kano model is used to understand the customers' needs and combines two elements: achievement, which is annotated on the horizontal axis, and satisfaction, which is annotated on the vertical axis. Under the Kano model, which level of needs keeps a supplier in the market?

A) Exciting needs of the customer.
B) Expected needs of the customer.
C) Normal needs of the customer.
D) None of the above.