Question 1

A set of attributes and conditions buyers normally expect when they purchase a product is knows as

Accepted Answer

A)  Core benefit
B)  Basic product
C)  Expected product
D)  Augmented product C

Question 2

The middlemen who link between the manufacturer or producer and retailer

Accepted Answer

A)  Agent
B)  Commissioner
C)  Wholesaler
D)  Auctioneer C

Question 3

The ______and control systems should be altered to support the strategic HR function.

Accepted Answer

A)  Appointment
B)  Reward
C)  Job allotment
D)  None of the Above. B

Question 4

On-the-job training includes

Accepted Answer

A)  Coaching
B)  Under study
C)  Position rotation
D)  All of the above

Question 5

Human Resource professionals has to be skilled in the art of

Accepted Answer

A)  Clarifying
B)  Handling people
C)  Both a and b
D)  None of the Above

Question 6

The pricing strategy which sets a very high initial price for the new product so as to make maximum profit is

Accepted Answer

A)  Discriminating pricing
B)  Penetration pricing
C)  Psychological pricing
D)  Skimming the cream pricing

Question 7

Human Resource Management is

Accepted Answer

A)  A staff functions
B)  A line function
C)  Both a and b
D)  None of the Above.

Question 8

Human Resource Development (HRO) can be used in_____level.

Accepted Answer

A)  Macro
B)  Micro
C)  Both a and b
D)  None of these

Question 9

Which training programme tends more towards education than merely on the vocational training?

Accepted Answer

A)  Internship training
B)  Refresher training
C)  Apprenticeship training
D)  Orientation training

Question 10

Marketing management includes

Accepted Answer

A)  Advertising
B)  Branding
C)  Placing
D)  All of the above

Question 11

The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.

Accepted Answer

A)  Price decisions
B)  Place decisions
C)  Product decision
D)  Promotion decision

Question 12

Who developed the 4Ps of marketing?

Accepted Answer

A)  J.R. Betty
B)  Hanson
C)  Mc Carthy
D)  Peter F. Drucker

Question 13

The promotion technique which is not a planned element of a promotion mix is-

Accepted Answer

A)  Advertising
B)  Sales Promotion
C)  Personal Selling
D)  Publicity

Question 14

Marketing management includes _____ the products and services.

Accepted Answer

A)  Advertising
B)  Scheduling
C)  Loading
D)  All of the above

Question 15

The placing element of the marketing mix refers to

Accepted Answer

A)  The distribution
B)  The marketing channels
C)  The middlemen/The intermediaries
D)  All of the above

Question 16

The mercantile agent that keeps the goods of others for sale is

Accepted Answer

A)  Commission agent
B)  Factor
C)  Auctioneer
D)  Broker

Question 17

_________is an important link between the employers and the leaders of the workers.

Accepted Answer

A)  Personnel manager
B)  Sales manager
C)  Production manager
D)  None of the Above

Question 18

The basic steps for product planning and control does not include

Accepted Answer

A)  Plant location
B)  Generation of new ideas
C)  Screening of ideas
D)  Test marketing

Question 19

The pricing strategy which sets a very high initial price for the new product so as to make maximum profits is

Accepted Answer