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    Modern Marketing
  4. Exam
    Exam 1: The Purpose and Process of Marketing Research
  5. Question
    Good Horizontal Relationships (Teaming of Researchers with Product Managers)are More
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Good Horizontal Relationships (Teaming of Researchers with Product Managers)are More

Question 64

Question 64

True/False

Good horizontal relationships (teaming of researchers with product managers)are more important than vertical ones (e.g.,reporting to the senior marketing executive).

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