Multiple Choice
Typical motives for "pseudo-research" include all of the following except
A) using marketing research as a way to gain visibility and power in the organization
B) informing a decision among several possible courses of action
C) establishing a scapegoat for marketing decisions that do not accomplish objectives
D) promoting service organizations such as advertising agencies and media to attract new business and impress current clients
Correct Answer:

Verified
Correct Answer:
Verified
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