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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 1: The Purpose and Process of Marketing Research
  5. Question
    As a General Rule,frequently Purchased Consumer Goods Can Support More
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As a General Rule,frequently Purchased Consumer Goods Can Support More

Question 16

Question 16

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As a general rule,frequently purchased consumer goods can support more expensive marketing research than can high-cost durable goods.

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