Multiple Choice
The growth of marketing research activity dramatically increased after World War II because of
A) increased computer technology
B) mass production of goods
C) the development of television
D) the acceptance of the marketing concept
Correct Answer:

Verified
Correct Answer:
Verified
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Q11: The process of identifying problems and opportunities
Q12: The value or benefit of formal marketing
Q13: In the marketing management process,essential sets of
Q14: _ answers the questions,"What specific information is
Q16: As a general rule,frequently purchased consumer goods
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