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Exploratory Research Is Appropriate for All of the Following Research

Question 2

Multiple Choice

Exploratory research is appropriate for all of the following research objectives except


A) portraying the characteristics of marketing phenomena and determining the frequency of occurrence
B) identifying or developing a more precise formulation of problems or opportunities
C) gaining a perspective regarding the breadth of variables operating in a situation
D) establishing priorities regarding the potential significance of various problems or opportunities

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