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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 2: Research Design and Data Sources
  5. Question
    Studies That Describe User Characteristics for Particular Products and Services
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Studies That Describe User Characteristics for Particular Products and Services

Question 4

Question 4

Multiple Choice

Studies that describe user characteristics for particular products and services are


A) consumer profile studies
B) psychographics
C) situational analyses
D) marketing potential studies

Correct Answer:

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