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    Exam 3: Measurement in Marketing Research
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    With A(n)_______________ Scale,the Absolute or Natural Zero Point Refers to the Assignment
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With A(n)_______________ Scale,the Absolute or Natural Zero Point Refers to the Assignment

Question 37

Question 37

Multiple Choice

With a(n) _______________ scale,the absolute or natural zero point refers to the assignment of the number zero to the absence of the characteristic being measured.


A) nominal
B) ordinal
C) interval
D) ratio

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