True/False
The construct of attitude,because it exists in the minds of individuals and is not directly observable,is difficult to measure and typically involves the lower scales of measurement,i.e.nominal and ordinal scales.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q37: With a(n)_ scale,the absolute or natural zero
Q38: In the measurement process,the _ consists of
Q39: A dummy variable is an ordinally scaled
Q40: In conducting international marketing research,evidence suggests that
Q41: The mean is an appropriate descriptive statistic
Q43: One of the most common methods of
Q44: The most common tool of attitude measurement
Q45: Suppose three brands are rated on an
Q46: A rating scale without a "no opinion"
Q47: _ involves the ability to use a