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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 3: Measurement in Marketing Research
  5. Question
    In Marketing,a(n)_______________ Is an Abstraction We Build in Our Minds
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In Marketing,a(n)_______________ Is an Abstraction We Build in Our Minds

Question 8

Question 8

Multiple Choice

In marketing,a(n) _______________ is an abstraction we build in our minds based on perceptions of a phenomenon.


A) graphical interface
B) construct
C) monotonic transformation
D) perceptual map

Correct Answer:

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