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    Modern Marketing
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    Exam 3: Measurement in Marketing Research
  5. Question
    The Affective Component of the Hierarchy-Of-Effects Model Can Be Described
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The Affective Component of the Hierarchy-Of-Effects Model Can Be Described

Question 3

Question 3

Multiple Choice

The affective component of the hierarchy-of-effects model can be described by which of the following terms?


A) feelings
B) beliefs
C) preference
D) a and b only
E) a and c only

Correct Answer:

verifed

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