Question 1

Which data collection method is disintermediated? What does this mean?

Accepted Answer

The answer of Which data collection method is disintermediated? What...

Question 2

Methods for estimating the degree of non-response error include all of the following proposed methods except

Accepted Answer

A)  segmentation analysis 
B)  sensitivity analysis 
C)  trend projection 
D)  subsample measurement

Question 3

In comparison to other data collection techniques,the focus group interview has all of the following tangible advantages except

Accepted Answer

A)  synergy among members 
B)  high level of structure 
C)  snowballing of responses 
D)  stimulation of ideas and thoughts

Question 4

For nonconsumer goods research,a group of approximately 15 individuals is best for a focus group to ensure maximum interaction among participants.

Accepted Answer

A) True 
 B)False

Question 5

When considering the three traditional approaches of communication,when sensitive or embarrassing questions are involved,evidence indicates that _______________ will produce the highest quality data.

Accepted Answer

A)  personal interviews 
B)  telephone interviews 
C)  mail interviews 
D)  all of the communication methods

Question 6

What are the advantages and disadvantages of using the communication method to collect data.

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 7

Basic limitations of the telephone interview include all of the following except

Accepted Answer

A)  limited amount of data that can be obtained 
B)  lack of scalability 
C)  cannot record nonverbal information 
D)  potential bias that can result from an incomplete listing of the target population

Question 8

When one person tries to dominate the discussion in a focus group,the moderator can

Accepted Answer

A)  demonstrate permissiveness by allowing the group to self-correct. 
B)  remind the dominant person of the guidelines in the moderator's guide and gently ask for greater restraint. 
C)  repeat the dominant person's sentences in a mocking tone until the behavior is altered. 
D)  stop the proceedings and poll each participant regarding the issue at hand.

Question 9

Sample control refers to the ability of the communication approach to reach the designated units in the sample plan effectively and efficiently.

Accepted Answer

A) True 
 B)False

Question 10

Of the four communication methods,_______________ is by far the fastest way to obtain large quantities of data.

Accepted Answer

A)  personal interviews 
B)  telephone interviews 
C)  mail interviews 
D)  Internet-based methods

Question 11

The most expensive approach per completed interview of the four communication methods is generally

Accepted Answer

A)  personal interviews 
B)  telephone interviews 
C)  mail interviews 
D)  Internet-based methods

Question 12

The purpose of a moderator's guide is to

Accepted Answer

A)  provide the participants an outline to follow along with 
B)  serve as memory aid for the moderator 
C)  serve as a key component in the analysis of the focus group session 
D)  all of the above 
E)  a and b only

Question 13

Of the four communication methods,_______________ offer the greatest degree of sample control.

Accepted Answer

A)  personal interviews 
B)  telephone interviews 
C)  mail interviews 
D)  Internet-based methods

Question 14

Controlling non-response rates is an important concern in choosing among communication media.

Accepted Answer

A) True 
 B)False

Question 15

A variation on the standard focus group is the _______________,which is a group that consists of a moderator and 4 to 5 participants.

Accepted Answer

A)  mini-group 
B)  two-way focus group 
C)  dual-moderator group 
D)  client-participant group

Exam 5: Data Collection: Exploratory and Conclusive Research

Which data collection method is disintermediated? What does this mean?

Methods for estimating the degree of non-response error include all of the following proposed methods except

In comparison to other data collection techniques,the focus group interview has all of the following tangible advantages except

For nonconsumer goods research,a group of approximately 15 individuals is best for a focus group to ensure maximum interaction among participants.

When considering the three traditional approaches of communication,when sensitive or embarrassing questions are involved,evidence indicates that _______________ will produce the highest quality data.

What are the advantages and disadvantages of using the communication method to collect data.

Basic limitations of the telephone interview include all of the following except

When one person tries to dominate the discussion in a focus group,the moderator can

Sample control refers to the ability of the communication approach to reach the designated units in the sample plan effectively and efficiently.

Of the four communication methods,_______________ is by far the fastest way to obtain large quantities of data.

The most expensive approach per completed interview of the four communication methods is generally

The purpose of a moderator's guide is to

Of the four communication methods,_______________ offer the greatest degree of sample control.

Controlling non-response rates is an important concern in choosing among communication media.

A variation on the standard focus group is the _______________,which is a group that consists of a moderator and 4 to 5 participants.