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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
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    Variables That Have Drastically Different Ranges Can Be Standardized for Cluster
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Variables That Have Drastically Different Ranges Can Be Standardized for Cluster

Question 12

Question 12

True/False

Variables that have drastically different ranges can be standardized for cluster analysis through use of a z-transform,which gives all of the variables equal ranges.

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