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  2. Topic
    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
  5. Question
    Loadings of -1 or 1 Mean the Factors Are _______________
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Loadings of -1 or 1 Mean the Factors Are _______________

Question 10

Question 10

Multiple Choice

Loadings of -1 or 1 mean the factors are _______________ with those variables.


A) parallel
B) perpendicular
C) orthogonal
D) uncorrelated

Correct Answer:

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