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    Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses
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    When Researchers Want to Divide a Set of Items into a Known
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When Researchers Want to Divide a Set of Items into a Known

Question 5

Question 5

Multiple Choice

When researchers want to divide a set of items into a known number of clusters,the clustering technique that should be used is _______________ clustering.


A) k-means
B) principal components
C) varimax
D) hierarchical

Correct Answer:

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