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  3. Study Set
    Modern Marketing
  4. Exam
    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    The Virtual of the Perceptual Map Produced by MDS Is
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The Virtual of the Perceptual Map Produced by MDS Is

Question 18

Question 18

True/False

The virtual of the perceptual map produced by MDS is that it is always a 2-dimensional image that can be quickly understood by researchers and that is not burdened with quantitative information.

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